Sebastien Edgar - Resume/CV
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Career Summary
Former Global Head of SEO & Organic Strategy @ Square. Former Team Lead SEO Consulting @ Searchmetrics, Inc. 2016 US Search Award Nominee.I am an SEO & Web Experience professional previously the Global Head of SEO & Organic Discovery at Square, the leading business tools platform. I have lead SEO project which resulted in double-digit organic traffic growth thanks to sound practices and a deep technical and semantic content optimization understanding.Aside from my work at Square, I personally help startups nationwide with setting up and kick-starting their organic search efforts.I have a deep technical understanding of HTML/CSS, Javascript and how it all relates to better optimize your site for Google to crawl. Besides being technical, I love digging into analytics data to interpret and shape the story it tells.Over the years I have been gaining a deeper understanding of semantic content optimization. I love learning and testing how search engines look at word relationship, how to better use TF*IDF, and how machine learning & AI can better improve content & search relevance.I am a regular contributor to the Searchmetrics blog, as well as Searchmetrics webinars. I have also hosted topic tables at SearchLove Boston & San Diego talking about various topics on machine learning and semantic content optimization.
Global SEO & Web Executive | International Growth Advisor
SEOSeb, LLC
• Provide global SEO & growth consulting services for global brands such as: TMZ, Bodi.com, Liferay Japan, Catena Media & Impulse Analytics
• Expert in residence @ previsible.io
• Provide leadership training for global in-house teams, including technical & web experience training.
• Support web experimentation by creating frameworks and CRO strategies.
• Focus on a data-centric approach by leveraging Looker (Google) Data Studio to create custom reports by integrating various data sources, including GSC and Gsheets data blending.
• Act as an Expert in Residence for Previsible.io focusing on team development, trainings and supporting client deliverables.
Global Head of Organic Strategy
Block, Inc (Square)
• Grew organic search net profit by +42%, qualified conversions by +23% & unique visitors by +23% globally.
• Expand team responsibilities beyond SEO to focus on web strategy and emerging channels (Amazon, Youtube & Social)
• Incorporate Organic Search learnings & trends into a global web strategy roadmap to improve CRO & Web Experience.
• Monitor full funnel conversions and understand which stage of the funnel requires optimization.
• Fully rebuilt the SEO team to 11 team members across Japan, Australia, US, UK & Ireland.
• Created monthly SEO performance & strategy reports to present in front of Square CEO & 100+ stakeholder (product, globalization, content, creative, paid).
• Generate bespoke strategies for each countries with global<>local mindset by understanding each local markets' nuance while preserving a global strategy.
• Own international (non-US) content creation budget to create a fully integrated SEO <> Content strategy
• Lead GTM expansion strategies for new market growth (France, Spain & Ireland)
• Built integrated SEO dashboards connecting leading KPIs (rankings, clicks, markets share) to lagging metrics (conversions & revenue).
Team Lead - SEO Consulting
Searchmetrics, Inc
• Lead and manage the consulting team; ranging from full time employees to contractors.
• Responsible for MRR growth across Searchmetrics US
• Support the growth & provide training for consulting team members; including internal Excel & SEO workshops.
• Lead management & SEO recommendations for key & large-scale accounts.
• 24% YoY organic traffic increase for a top Ecommerce client after conducting complex site architectural changes.
• Supported migration from a homegrown to a complex Angular V1 framework; Troubleshooting crawling & rendering issues.
• 40%+ organic traffic increase for the community section of a stock-listed SaaS company.
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• 200% organic traffic growth within specific directory for a top-stock listed automotive website. Achieved total of ~30% YoY total organic traffic growth.
• Achieved 75% organic traffic growth for Ecommerce client via crawl bandwidth, internal linking & content initiatives.
• Lead SEO efforts for Fortune 500 clients; scope includes millions of indexed pages & billions of crawlable pages.
• Lead technical SEO audits, implementation support & onsite SEO training for clients.
• Attended SearchLove San Diego and held a topic table on “Semantic Content Optimization”.
• Contribute to the Searchmetrics blog and host the regular blog series “unwrapping the secrets of SEO”
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• 2016 US Search Award Nominee.
• Commended for outstanding work for an international enterprise client's project within 2 months of being hired.
• Resolve complex analytics issues for top stock-listed Ecommerce client resulting in ~ $15Million in revenue being correctly attributed.- Attended SearchLove Boston and held a topic table on "Building useful and meaningful content through machine learning methods".
• Work with enterprise level clients and provide SEO, analytics and content recommendations.
• Provide reports and detailed competitive analysis to clients.
• Host webinars & SEO workshop to the entire Searchmetrics community and beyond.
Online Marketing Manager - SEO & Affiliate
InterNations.org
• Lead and supervise the SEO / Affiliate team.
• Conduct introductions and workshops to new company team members
• Work closely with our editorial and engineering team and help define all SEO specifications related to the different projects, and keep the site perfectly optimized
• Communicate and negotiate with potential partners
• Monitor, and analyze our rankings for hundreds of keywords.
• Reporting of weekly KPIs
• Work with tools such as Sistrix, OnPage.org, MajesticSEO, Link Research Tools, Linkbird.
• Presentation of quarterly results and achievements at the quarterly company meetings.
• Kick-start and manage the affiliate marketing channel; work with Commission Junction as our affiliate network.
• Find new approaches to get more publishers recruited in our affiliate marketing program.
• Keep track of leads and commissions paid.
• Adapt our different banners and landing pages for our publishers